Zulfikar Mohammed



Hands-on User Experience Lead with over 15 years of experience in financial services, software management and within the research and digital environment. Expert knowledge of user-centered design process and HCI principles, with a background in Computer Science. Evaluating competitive and innovative interaction design approaches to identify best practices and encourage innovation. Always seeking ways in which user experience can make a measurable difference to people, process and technology.
I define the digital strategy objectives and vision, set objectives and tactical plans whilst managing a cohesive experience. Ability to manage multiple projects and meet deadlines; responsible for defining the visual identity, creating digital standards that reinforce the brand across various lines of business and customer touch points. I recruit, build, manage and motivate teams of cross-platform designers/architects who work collaboratively to deliver intuitive and enjoyable product solutions.
Leveraging key insights and proven design patterns to create compelling, best-in-class customer experiences across the product ranges. Conducting user research and usability testing to optimise existing taxonomies to improve future implementations. Intuitively translating business needs into engaging, customer-focused solutions; working closely with product and marketing leaders to move rapidly from concept to launch, in high-volume businesses where creative excellence at scale is key.


  • 8+ years of experience directly managing cross-functional and remote teams (UK, US amd India).
  • 15+ years of experience as a UX designer on projects for high profile clients, including experience designing responsive web and native mobile applications. Ability to lead by example.
  • Demonstrated ability to create and enforce processes, including creation of necessary documentation.
  • Strong portfolio of work including digital strategy, workflows, wireframing, prototypes, UX strategy, high resolution designs, ideation, user flows, information architecture and user research documentation.
  • Experience conducting user/stakeholder interviews, competitive analysis, and user testing sessions, creating recommendations that drive design strategy accordingly.
  • Strong experience with data-driven design and usage data analysis.
  • Excellent communication skills (both oral and written). Ability to confidently communicate and present to internal and external stakeholders including VIPs.
  • A proactive self-starter who is highly detail oriented in both design and general professional organisation.
  • 12+ years Aesthetic design experience (Axure RP Pro, OmniGraffle, Adobe Creative Suite).
  • 12+ years Web development experience (HTML, CSS, JavaScript, RWD, Usability and Accessibility).
  • Experienced in collaborating with managing global team members (Overseas and UK based).
  • Ability to simplify and turn complex interactions into intuitive user experiences.
  • Ability to synthesise and focus ideas, research and creative vision into tangible direction for product owners.
  • Ability to empathise with user groups, needs, and mental models.
  • Data sleuth – great skill in using data to improve products and differentiate the user experiences.
  • Clear and confident communicator with an affinity for visual storytelling.
  • Computer Science degree in Information Systems (2:1)


A.P. Moller - Maersk

A.P. Moller–Maersk Group, also known as Maersk, is a Danish business conglomerate with activities in the transport and logistics and energy sectors. Maersk has been the largest container ship and supply vessel operator in the world since 1996. The company is based in Copenhagen, Denmark with subsidiaries and offices across 130 countries and around 88,000 employees.
Please contact me to view portfolio - (zulfikar.mohammed@gmail.com).

Artesian Solutions

A cloud-based social CRM and brand surveillance business analytics platform that brings together external and internal data to coach teams and professionals on key business developments that affect their go-to-market strategy, business relationships, and investments. It offers sale performance management, social media analytics, and collaborative decision making solutions. It also engages in generating target pipeline and leads; analysing the online sources, such as Internet forums, blogs, and social networks; automating and distributing market news; and tracking and monitoring key competitors, customers, and markets. It also help you grow revenue by feeding you the right business-critical information in the right place at the right time.

LANDESK Software

Provides information technology management software solutions worldwide. It offers systems management products, a systems management solution that manages users’ multi-platform desktops and mobile devices, Cloud Services that manages remote sites and users; asset management solutions and an IT Asset Management Suite that allows users to know what assets they have, where they are, how they are used, and how they are performing. It also provides security management products, a service management solution and a password management solution.

Affinion International

Provides customer engagement and loyalty solutions to businesses to strengthen their brand relationships and increase overall customer profitability. It provides various protection and assistance products, lifestyle programs and also offers holidays and ancillary products from a range of tour operators as an independent travel agency. The company serves businesses in travel, retail, utilities, payment cards, mobile telecoms, financial services, supermarket, store cards, catalogue, and publishing sectors in Europe, Africa, and South America.


Maidenhead, Berkshire, United Kingdom